Working on this brand collaboration between Okayama Denim and Big John was very exciting because it was one of the first forays of brining selvedge denim into the sustainable arena. Mehervan Sethi, owner of Okayama Denim puts the concept into words most eloquently:
"Bamboo Forest" Natural Cowhide Leather patch features Japanese kanji for Bamboo (竹, or take).
The ODJB Cotton x Bamboo Flasher is printed on Recycled Japanese paper.
The pocket graphic showcases both the merging of the OD and BJ brands as well as celebrating the fusion of the cotton and bamboo materials used to fabricate the special 12oz selvedge denim for the jeans.